International mobile publisher expands with a billion installs, high-performing titles, and alternative app store strategy.
Abu Dhabi, UAE – 17 July 2025 – Mamboo Entertainment, mobile game publisher and developer, has reached a milestone of over 1 billion mobile game installs worldwide. The company continues its global expansion by adding TowerLands, a midcore tower defense hit with over 10 million installs and 015 million in gross revenue up to date, to its publishing portfolio.
Founded in Abu Dhabi, UAE, in 2020, with a main development hub in Warsaw, Poland, Mamboo has built a reputation for launching globally successful titles every six months, with each project targeting over 050M in lifetime revenue.
“With over 1 billion installs and high growth consistency by 30–50% year-over-year in MAU, revenue, and profit, Mamboo is aiming to become a global entertainment platform,” said Artur Bersenev, CEO of Mamboo Entertainment. “Now we're actively seeking new publishing partnerships with mobile developers looking to scale across both alternative app stores and mainstream global platforms”
Mamboo aims to scale globally through both traditional and alternative distribution platforms. The company has finalized a new strategic partnership with a leading Chinese game developer.
A major differentiator for Mamboo is its leadership in alternative app store distribution. The company currently drives 20% of mobile game installs on platforms outside the App Store and Google Play. These include the Samsung Galaxy Store, Huawei AppGallery, Amazon Appstore, One Store, and RuStore.
With the diversified distribution model Mamboo reaches new audiences and creates new revenue streams for developers. The company has secured 20+ exclusive partnerships with top-100 mobile game developers globally and manages publishing operations for dozens of titles across these ecosystems.
The publisher provides guaranteed royalties upon signing contracts, long-term incentive structures through option pools.
About Mamboo Entertainment:
Founded in 2020 in Abu Dhabi with development operations in Warsaw, Mamboo Entertainment is a global mobile game publisher and developer. The company specializes in launching high-performing casual and midcore titles across both mainstream and alternative platforms. Mamboo works with studios worldwide to deliver innovative, scalable, and monetizable game experiences for a global audience. More information and submission of products for publishing is available on the official website.
